Director of Strategic Partnerships & Digital Media Investment

Join Wpromote, a leading digital marketing agency, as the Director of Strategic Partnerships & Digital Media Investment. In this role, you will lead the day-to-day management and development of our media investment function, ensuring agency spend, partner commitments, and commercial agreements are strategically managed to maximize client value and improve commercial outcomes. You will work closely with leaders across various departments and manage the operational execution of strategic investment agreements. Wpromote offers a supportive and inclusive work environment with numerous benefits, including half-day Fridays, multiple medical plans, 401(k) matching, unlimited PTO, and more.

• Assurer la gestion stratégique des dépenses de l'agence, des engagements des partenaires et des accords commerciaux pour maximiser la valeur client.
• Développer des stratégies d'investissement à travers des partenaires médiatiques prioritaires, y compris les plans d'affaires conjoints, les engagements anticipés et les programmes d'incitation.
• Gérer les accords d'investissement stratégiques depuis la négociation jusqu'à l'activation, le suivi, la réconciliation et la réalisation de la valeur.

• The ideal candidate combines deep media investment expertise with strong financial acumen, operational discipline, and executive-level business judgment
• You are comfortable moving between negotiation strategy and detailed execution, translating complex agreements into actionable plans, and building a centralized investment function that provides greater visibility into agency commitments, partner value, and commercial opportunities
• Deep understanding of investment economics, including forecasting, commitments, incentives, rebates, credits, added value, makegoods, margin impact, and value realization
• Ability to balance strategic leadership with hands-on execution in a highly matrixed organization
• Strong program management skills and the ability to bring structure, sound judgment, and accountability to complex or evolving initiatives
• 6-8 years of experience in media investment, media buying, agency commercial strategy, or a related discipline, ideally within a major agency, holding company, or scaled independent agency
• Strong analytical and financial acumen, with the ability to translate investment data into negotiation strategies, commercial recommendations, and executive-level decisions
• Experience mentoring colleagues and managing and developing team members as the function grows
• Excellent communication and presentation skills, with the ability to influence senior leaders, clients, partners, and cross-functional teams
• Experience building scalable processes, reporting, systems, and controls for a growing investment function
• A collaborative and inclusive leadership style grounded in curiosity, accountability, and continuous improvement
• Ability to leverage agency spend, commercial agreements, and partner relationships to create incremental client and agency value
• Strong knowledge of traditional investment principles and the evolving media ecosystem, including programmatic, major platforms, retail media, and emerging channels
• Experience managing significant media investment across multiple channels, with linear television, CTV, and streaming experience highly valued
• Established relationships across the media owner, platform, and advertising ecosystem are a plus
• Demonstrated experience negotiating and managing agency-level upfronts, JBPs, spend commitments, incentive structures, and principal commercial agreements from activation through reconciliation