Product Marketing Manager

Join Waymark as our first Product Marketing Manager, where you'll build our product marketing function from the ground up. You'll shape how we position our AI technology and data science innovations in the market, translate complex clinical evidence into compelling business narratives, and create the strategic infrastructure that enables our enterprise sales success with health plans and health systems. You'll work closely with our VP of Marketing and collaborate with various teams to develop positioning frameworks, competitive strategies, and sales enablement materials. In your first year, you'll establish our tech differentiation narrative, build a comprehensive sales enablement library, lead strategic product launches, and create market intelligence systems. If you thrive in fast-paced, ambiguous startup environments and have a track record of bringing new products to market, this role is for you.

• Establishing and owning the product positioning framework and messaging architecture across the AI product portfolio.
• Leading strategic go-to-market planning for product launches, moving from tactical announcements to systematic market education.
• Building and maintaining the sales enablement library, including pitch decks, case studies, whitepapers, and battle cards.

• Track record bringing new products to market, particularly technical or data science products, with experience navigating complex, multi-stakeholder enterprise sales cycles
• Self-starter who operates effectively in fast-paced, ambiguous startup environments with ability to build processes and infrastructure independently
• 7+ years of experience in B2B product marketing, including experience as the first or only product marketer building the function from scratch
• Excellent written and verbal communication skills with ability to distill complex technical and clinical concepts into clear, compelling business narratives
• Don’t check off every box in the requirements listed above? Please apply anyway!
• Healthcare experience, particularly working with health plans, health systems, or value-based care organizations
• Background translating clinical evidence, research, or technical capabilities into market positioning and sales narratives
• Experience in early-stage or high-growth B2B SaaS companies