Director of Product Marketing

Join Zocdoc as the Director of Patient Product Marketing, where you'll be the strategic voice of the patient in our Product Marketing organization. You'll own the positioning, narrative, and go-to-market strategy for our entire patient-facing portfolio, leading a high-performing team of product marketers. This role requires a deep understanding of market insights, audience strategies, and the ability to navigate ambiguity and competing priorities.

• En tant que directeur du marketing produit, vous serez responsable de la stratégie de positionnement, de la narration et de la stratégie de mise sur le marché pour l'ensemble du portefeuille de produits destinés aux patients.
• Vous dirigerez et développerez une équipe performante de responsables marketing produit, en associant des informations approfondies sur le marché à des stratégies d'audience visionnaires.
• Vous serez le partenaire stratégique des équipes de conception, de produit et de gestion, en apportant une perspective aiguë sur les segments de consommateurs que nous devrions cibler.

• Are comfortable being the accountable owner of a narrative that spans multiple products and teams
• Love turning complex user behaviors into clear, compelling positioning and GTM strategy
• Take pride in balancing big-picture strategy with the coaching and rigor it takes to bring a team along with you
• Are energized by building and coaching a team of product marketers
• Can speak with equal fluency to a GM about market opportunity and to a product team about patient psychology and user experience
• Have an interest in transforming the healthcare experience for millions of patients
• Are an exceptional communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversations
• Can navigate ambiguity and competing priorities, making sound tradeoffs with incomplete information
• Have a track record of shaping company-level narrative and positioning, not just individual product launches
• Are a systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talent
• Have applied external market and industry insight to sharpen positioning and drive performance
• Have deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the business
• Have 12–15+ years of relevant marketing experience, including 8+ years in product marketing and demonstrated success building and leading teams, including people managers