Senior Manager of Brand Growth Strategy

Join O Positiv, a fast-growing wellness brand, as a Senior Manager of Brand Growth Strategy. In this strategic, data-driven role, you will blend influencer/creator program growth with brand measurement and strategy, turning audience insight and performance data into clear strategic recommendations. You will develop data-driven brand strategies, build scalable marketing processes, and partner cross-functionally across various departments. The ideal candidate has 5-9+ years of experience in strategy consulting, brand strategy, growth marketing, or another highly analytical, strategic role, and is comfortable operating in ambiguity and building structure and process from scratch.

• Build out the processes, structure, and operating cadence for the influencer & creator program, in partnership with the Influencer & Affiliate team.
• Develop and implement brand growth strategies that strengthen O Positiv's market position and fuel category expansion, including identifying new opportunities to build awareness and affinity efficiently at scale.
• Serve as the internal expert on brand measurement and attribution, monitoring performance, tracking KPIs, and refining strategy based on market and consumer data.

• The ideal candidate is equal parts strategist and operator, analytically rigorous, comfortable building structure and process where none exists yet, and driven to solve complex growth challenges and build programs with lasting business impact
• Experience with brand tracking, brand health surveys, or marketing mix/attribution measurement
• Strong cross-functional communicator
• High ownership mentality – bias to action and follow-through, not just recommendation
• Strong financial acumen, with hands-on experience building models, trackers, and forecasts (advanced Excel/spreadsheet skills a must)
• Strong analytical skills, with a track record of translating market, consumer, and performance data into clear, actionable strategic recommendations
• Familiarity with influencer, creator, or affiliate marketing
• Experience building executive-level presentations and driving stakeholder alignment on strategic decisions
• Collaborative and coachable, with the self-awareness to seek input in an unfamiliar area
• 5-9+ years of experience in strategy consulting, brand strategy, growth marketing, or another highly analytical, strategic role
• Experience in CPG, DTC, or wellness/beauty categories
• Bachelor's degree required
• Comfortable operating in ambiguity and building structure and process from scratch
• Highly organized, with strong project management instincts, comfortable juggling multiple campaigns and workstreams simultaneously