UX/UI Design Lead

Join Bobbie, a mission-driven company focused on providing the best infant formula for babies. As the UX/UI Design Lead, you will own the end-to-end design for our subscription and ecommerce experience, collaborating with cross-functional teams to create user-centric solutions. You will also manage external contractors and lead projects through the full UX/UI phase.

• Lead the end-to-end design for the subscription and ecommerce experience, focusing on the full subscriber journey and applying best-in-class UX patterns.
• Own the design system integrity, ensuring components, tokens, documentation, and naming conventions are maintained for scalability and ease of use.
• Plan and run qualitative and quantitative research to validate design decisions and improve conversion, retention, and satisfaction across the subscription funnel.

• Experience managing or mentoring other designers or external contractors, including giving direction and quality feedback
• Expert-level Figma skills and a track record of building and maintaining clean, scalable design systems
• Bonus points: experience in health, wellness, baby/parenting, or CPG/e-commerce categories; familiarity with subscription/billing platforms (e.g., Recharge, Stripe Billing); experience with lifecycle/CRM tooling (e.g., Klaviyo); front-end fluency (HTML, JavaScript, CSS)
• Extensive UX/UI design experience, including significant time designing for subscription, membership, or recurring-revenue products (DTC subscription commerce strongly preferred)
• Strong understanding of accessibility standards (WCAG) and inclusive design practice
• Excellent communication and storytelling skills — able to present and defend design decisions to leadership and cross-functional partners
• A portfolio demonstrating end-to-end ownership: research, IA/interaction design, visual/UI design, and post-launch iteration
• Effective time management across multiple projects and deadlines while maintaining high-quality brand standards; thrives in a fast-paced startup environment where workflows change and move rapidly
• Strong typography, layout, and color theory skills
• Proven experience designing subscription-specific flows — plan management, billing, retention/save-flows, churn reduction, and lifecycle-driven engagement
• Nuanced understanding of ecommerce, customer journeys, and industry trends and best practices
• Strong cross-functional collaboration experience, ideally partnering directly with Creative/Brand, Platform/Engineering, and Lifecycle/CRM teams
• Curious — love learning and staying on top of emerging trends
• Proactive — can take initiative to get things done
• Excited about working at an early-stage startup — where you may end up doing all kinds of things!
• Passionate — about what we are doing