Director of Performance Marketing

Join Relay, a high-growth fintech company, as the Director of Performance Marketing. In this role, you will own the full paid media portfolio, set channel strategy, budget allocation, and performance targets. You will directly manage and develop a team of performance marketers, lead Relay's TV and CTV strategy, drive paid search and paid social programs, own the affiliate program, and work with the data team to build and maintain Relay's measurement infrastructure. You will also own paid media budget modeling, pacing, and forecasting. This is a hybrid position based in Toronto, Canada.

• Gérer et développer l'ensemble du portefeuille de médias payants de Relay, y compris la recherche payante, les réseaux sociaux payants, l'affiliation, la télévision connectée, la télévision linéaire et le publipostage direct.
• Diriger la stratégie de la télévision et de la télévision connectée de Relay, en collaborant avec les équipes de marque et de création sur le message et la mesure.
• Travailler avec l'équipe de données pour construire et maintenir l'infrastructure de mesure de Relay à travers les canaux payants, y compris la modélisation du mix média et l'attribution multi-touch.

• You've driven acquisition into both PLG and sales-assisted funnels and understand how channel mix, creative, and landing experience need to flex depending on which motion you're feeding
• SQL and AI-fluent in how you and your team work — using it to accelerate analysis, creative iteration, reporting, and audience research
• 8+ years in performance marketing or paid media, with at least 2 years managing a team, ideally at a high-growth SaaS, fintech, or subscription business
• You've owned a multi-million dollar monthly paid media budget and can walk through how you've allocated across channels, how your thinking evolved, and what you'd do differently
• Deep hands-on fluency in at least two of: paid search, paid social, CTV/programmatic, or affiliate — with working knowledge across the rest
• Strong communicator who can translate channel data into business narrative — you've made a budget ask to a CFO or CEO that landed
• You are an expert in attribution — you can walk through an incrementality test you've designed, a media mix model you've commissioned, or an attribution debate you've settled. You don't accept last-click as an answer
• A public POV on performance marketing, attribution, or media strategy
• Experience marketing to small business owners or self-employed professionals
• Experience with direct mail as an acquisition channel
• Experience in a regulated industry (fintech, healthcare, insurance) — you know how to run aggressive acquisition programs within compliance constraints
• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself
• You push relentlessly for reinvention: You're always asking "how can this be better?" -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather build something better than defend something familiar
• You seek out feedback: You see directness as respect, not criticism. You actively seek input, sit with hard truths, and use feedback as fuel for improvement
• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering
• Small businesses are why we're here: Relay exists to help them thrive -- and that mission has to resonate with you
• You build with AI, not just use it: You're actively embedding AI into how you work, pushing what's possible, and bringing your team along with you
• You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward
• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks