Lifecycle Marketing Manager

Join Twin Health, a digital health company focused on reversing chronic diseases. As the first Active Member Marketing Manager, you will develop and execute a comprehensive lifecycle marketing strategy to engage and retain our members. You will work closely with various teams, including Care Delivery and Clinical leadership, to ensure a cohesive communication strategy. This role requires both strategic vision and executional expertise, as you will be responsible for building and implementing the entire lifecycle program.

• Développer et exécuter une stratégie de communication proactive pour les membres actifs, en utilisant divers canaux tels que l'e-mail, les SMS, les notifications push et le courrier direct.
• Construire un modèle de segmentation basé sur le comportement réel des membres, l'engagement avec l'application, l'interaction avec l'équipe de soins, etc.
• Gérer le calendrier de communication des membres en coordination avec le marketing, l'équipe de soins, le produit et la clinique, afin d'assurer une voix cohérente.

• Hands-on Braze expertise. You can build a multi-branch Canvas with behavioral triggers, Liquid personalization, and proper suppression logic without waiting on engineering
• Comfort building and defining processes. This program does not exist yet; you will be building the first version
• Demonstrated experimentation rigor: you design tests with holdouts, understand what a result can and cannot support, and are comfortable reporting a null
• Real multi-channel experience including email plus at least one of SMS, push, or in-app
• 4–7 years in lifecycle, CRM, retention, or engagement marketing, with meaningful time spent owning programs end to end rather than executing someone else’s brief
• Healthcare or digital health experience, with working fluency in HIPAA and PHI handling in marketing systems
• Direct experience in the point solution ecosystem: a digital health, condition management, or benefits vendor distributed through employers, health plans, or health systems. You understand eligibility-driven populations, client communication approvals, and the practical difference between enrollment marketing and active member marketing
• Experience marketing alongside a human care team or clinical staff
• Exposure to offline or physical channels (direct mail, print, or member webinars) and how to measure them