Senior Manager/Director of Growth Marketing

Join our team as a Senior Manager/Director of Growth Marketing. In this role, you will be responsible for scaling qualified pipeline generation across our Mid Market and Enterprise segments. You will build and execute account-driven go-to-market strategies, design and execute integrated campaigns, optimize the demand generation funnel, and collaborate closely with cross-functional teams. The ideal candidate will have a strong background in B2B demand generation, marketing analytics, and experience with account-based marketing strategies.

• Pipeline Generation & ABM Strategy: Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects.
• Enterprise Campaign Management: Design and execute integrated campaigns across multiple channels specifically tailored for enterprise buyers.
• Full-Funnel Optimization: Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies.

• Martech Fluency: Experience with marketing tools and AI-powered solutions for demand generation, lead scoring, and campaign automation
• Enterprise ABM Expertise: Deep experience with account-based marketing strategies, including account tiering, personalized campaigns, and sales-marketing alignment for large deal sizes
• Full-Stack Marketing Proficiency: Hands-on experience across demand gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization
• Scale Experience: Background scaling demand gen programs from early stage to significant pipeline volumes ($100M+ annually)
• 6+ years of B2B demand generation experience with proven track record at high-growth SaaS companies (Seed-Series C preferred) marketing to Enterprise+ companies
• Analytics & Attribution: Strong background in marketing analytics, full-funnel reporting, and ROI measurement with ability to present insights to executive leadership