Vice President of Sales (East Coast)

Firefly is seeking a Vice President of Sales for the East Coast, based in New York. In this senior role, you will lead and grow Firefly's New York sales team, owning the region's revenue outcomes and the people who drive them. You will build a high-performing organization, develop account penetration strategies, and grow revenue across Firefly's full portfolio. You will also recruit, hire, onboard, coach, and develop a high-performing sales team, and partner cross-functionally with various departments. This position requires a strong sales background, experience leading teams, and a data-driven approach to decision-making.

• Lead and grow Firefly's New York sales team, owning the region's revenue outcomes and the people who drive them.
• Build and continuously improve a regional sales playbook covering prospecting, account prioritization, relationship-building, pipeline creation, deal advancement, closing, and account growth.
• Recruit, hire, onboard, coach, and develop a high-performing New York sales team, using data, technology, and AI-enabled tools to boost productivity, pipeline, and conversion.

• Firefly is seeking a seasoned, executive-level sales leader to join as VP, Sales East Coast, based in New York
• This senior role is built for a leader with strong sales fundamentals and a data-driven, coaching-first mindset — someone who builds great teams, adapts quickly across different environments, and knows how to translate that combination into durable, profitable revenue growth
• This is not an entry point into sales leadership. We’re looking for someone who has successfully built executive-level relationships with complex enterprise customers and can quickly translate that experience into the agency and brand ecosystem
• You have a track record of leading high-performing teams, building a diversified, resilient book of business, and running a disciplined, data-driven sales operation — and you're energized by the challenge of doing it inside a fast-growing, category-defining company
• Experience building scalable, repeatable sales processes or playbooks
• Strategic, consultative sales approach with strong business acumen and a solutions-first mindset
• A data-driven approach to decision-making, forecasting, and coaching
• Bachelor's degree required
• Experience building, coaching, and retaining high-performing sales teams, including performance management and succession planning
• Proven track record of recruiting and attracting top sales talent
• Salesforce experience required
• Highly organized, with strong pipeline discipline and a track record of forecasting accuracy
• Exceptional communication, negotiation, interpersonal, and executive presentation skills
• 15+ years of progressive sales experience, including significant experience leading teams and owning revenue outcomes in a high-performance B2B sales organization
• Background in out-of-home, experiential, and programmatic advertising
• Track record of driving growth across core and programmatic revenue streams, with strong command of data, targeting, and measurement
• Existing relationships with senior NYC agency holding companies and/or Tier 2 agencies
• Experience with AI-enabled sales and coaching tools specifically