New Head of Brand & Product Marketing

Join Workstream as the Head of Brand & Product Marketing. In this role, you will be responsible for positioning, launching, and promoting our AI-native platform for the frontline workforce. You will lead product marketing, brand, content, and design, and report directly to our revenue leadership. This is a fast-paced environment where your work will have an immediate impact on the pipeline.

• Own Workstream's positioning and messaging end to end, including the biggest open strategic question we have: leading with our restaurant dominance vs. the broader frontline-workforce story.
• Run GTM launches for a portfolio that now ships AI products (like our AI assistant for frontline teams) alongside hiring, HR, and payroll.
• Lead our content and design team across the website, case studies, video, webinars, and social. Raise the bar on everything customer-facing, and use AI to produce at a pace a team twice our size couldn't match a year ago.

• AI-native: you already use AI agents across your daily work and you'll push the team to do the same
• Hungry: you outwork the market and you want the scope of a VP role earlier than a big company would ever give it to you
• Management experience: You have built and led hungry and dynamic marketing teams in the past
• A writer and an operator: you produce sharp positioning yourself, and you build systems so the team produces it without you
• Founder energy: you've started something (a company, a category, a function from zero) and you default to action; former founders welcome!
• Commercially ruthless: you measure marketing in pipeline and revenue, not impressions
• Slope over pedigree: 5+ years in B2B marketing with real product marketing depth, but we care more about what you've shipped and how fast you're improving than the logos on your resume
• Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus
• Based in (or relocating to) San Francisco; in-office at least 4 days per week
• Occasional travel for customer visits, conferences, and team events