Director of Integrated Marketing

Join Ro, a fast-growing healthcare company, as the Director of Integrated Marketing. In this senior, hands-on role, you will lead the development and execution of high-priority integrated marketing campaigns. You will work closely with cross-functional teams, including Brand, Product Marketing, Growth, Communications, and Insights, to create a cohesive campaign strategy that maximizes impact across paid, owned, and earned channels. You will be accountable for integrated campaigns from strategy and planning through launch and performance assessment. This role requires strong leadership, strategic thinking, and attention to detail.

• Lead the development and execution of integrated marketing campaigns, ensuring alignment across Brand, Product Marketing, Growth, Communications, and other teams.
• Own the integrated marketing strategy and execution for major consumer campaigns, including celebrity partnerships and high-priority launches.
• Serve as the single accountable marketing lead for assigned integrated campaigns, bringing together teams across various functions to ensure successful execution.

• In your first year, you'll have established yourself as the person Ro turns to when we need to bring a major marketing moment to market exceptionally well
• Experience partnering closely with Brand/Creative, Product Marketing, Growth/Performance Marketing, Social, Communications/PR, and Lifecycle/CRM teams
• Strong operational instincts and attention to detail. You know that exceptional campaigns require both a strong idea and excellent execution
• Low ego and high ownership. No part of getting an important campaign successfully into market is beneath you
• Experience operating in a lean, fast-moving organization where senior leaders are expected to both set direction and execute
• Strong consumer and creative judgment. You know what makes an idea compelling and can identify opportunities to make a strong creative concept work harder across channels without needing to be the person who develops the creative concept
• Exceptional cross-functional leadership. You can create alignment, make decisions, resolve ambiguity, and hold teams accountable without relying on reporting lines
• Experience orchestrating campaigns across a mix of paid, owned, and earned channels, with enough fluency across disciplines to connect the work while respecting the expertise of functional channel owners
• A track record of personally leading large, cross-channel consumer campaigns from strategy through launch, with clear examples of the role you played and the impact the work had
• 10+ years of experience in integrated marketing, brand marketing, consumer marketing, or related roles, within a high-growth consumer, DTC, or digitally native business