Social Media Manager (Insomniac)

Join Insomniac Events as a Social Media Manager, where you'll lead the strategy, planning, and execution of social content for multiple LGBTQ+ brands and festivals. You'll manage a small team, oversee platform-specific content planning, and stay ahead of trends and audience behaviors. This role requires a strong leader with excellent copywriting skills, deep knowledge of social media platforms, and experience in live events. Benefits include health insurance, paid time off, a 401(k) program, and more.

• Lead the strategy, planning, and execution of social content for multiple LGBTQ+ brands and festivals.
• Oversee content creation from concept through reporting, including short-form video and user-generated content initiatives.
• Manage a small team, set goals, priorities, workflows, and performance expectations, and provide recommendations to leadership.

• Must be willing and able to travel and work holiday, evening, and weekend hours as required by events and deadlines
• Must be able to tolerate loud noise levels, busy environments, and varying temperatures while working on-site
• Must be able to work in an open-concept office environment
• The ideal candidate is a strong leader and creative writer who thrives in high-energy, collaborative environments
• Excellent copywriting, grammar, creative judgment, asset selection, organization, and attention to detail
• Deep knowledge of TikTok and strong working knowledge of Instagram, YouTube, Facebook, X, Snapchat, live-streaming tools, and emerging social platforms
• Working knowledge of Adobe Creative Cloud, CapCut, GIF creation, and other content production tools
• Strong understanding of electronic music, festival culture, live entertainment, and relevant venues and nightlife communities
• Working knowledge of paid-social amplification and creator ad formats, including Spark Ads, TikTok Ads Manager, and Meta Ads Manager
• Experience working on-site at concerts, festivals, or other large-scale live events
• Proficiency with social publishing, listening, and reporting tools such as Sprinklr, Hootsuite, or comparable platforms
• Three(3) or more years of social media marketing experience, including ownership of multi-platform strategies and campaigns
• Experience with creator, influencer, or UGC programs, including sourcing, outreach, briefing, campaign coordination, and performance tracking
• Ability to manage multiple brands and fast-moving priorities while collaborating effectively across creative, marketing, production, legal, finance, and customer experience teams
• Proven ability to film high-quality mobile content and edit engaging short-form videos for TikTok, Reels, and YouTube Shorts
• Demonstrated people-management experience, including developing team members, setting priorities, and improving workflows
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience