Director of Organic Growth & AI Discovery

Join Centerfield as a Senior Director of Organic Growth & AI Discovery. In this commercial leadership role, you will develop and own the strategy for maximizing our brands' visibility and impact in AI search and traditional SERPs. You will lead the Organic Growth and Web Publishing team, work closely with various departments, and drive the growth of our AI Discovery offering. Additionally, you will shape the technical search roadmap, run focused tests, and own the measurement framework for organic performance.

• Développer et posséder la stratégie pour maximiser la visibilité, l'impact et le classement des marques dans la recherche AI et les SERP traditionnels.
• Diriger la croissance organique et l'équipe de publication Web, travailler en étroite collaboration avec le contenu, les ventes, le marketing d'entreprise, le produit, l'ingénierie.
• Établir une stratégie de croissance organique à l'échelle du portefeuille, méthodologie et priorités (SEO, optimisation des moteurs de réponse, et optimisation des moteurs génératifs).

• We are looking for a hands-on leader who can shape client strategy, diagnose a performance problem, develop the team, and make a clear recommendation to senior leadership, sometimes all in the same day
• You have a very strong bias to action; you make calls with imperfect data, and you have no patience for reporting that does not lead to a decision
• Hands-on analytical judgment. You work directly in Google Search Console, GA4, Looker Studio, crawl tools such as Screaming Frog, Ahrefs or Semrush, and AI-visibility platforms; you challenge assumptions and turn data into a decision. You can tell a reporting bug from a ranking loss in hours rather than weeks, and you write remediation plans someone else can execute
• Practical AI-search experience. AEO and GEO experimentation and measurement (Profound or a comparable platform), a working understanding of how AI Overviews and LLM answer engines select their sources, and a clear view of what the evidence can and cannot prove
• Credibility and communication. Executive-ready narratives, client-facing presence, written recommendations that fit on one page, and the independence to defend a recommendation while staying close to execution
• Deep search expertise, typically 10+ years in organic growth for a content publisher, affiliate, or lead-generation business, with a record of translating organic growth into business results, including diagnosing technical issues and responding to major performance changes
• Ownership through change. This team is finishing a shift from an SEO function to an organic growth business; you are comfortable leading through ambiguity, and you will complete that shift
• Technical depth in crawl, indexation, structured data, and CMS platforms such as WordPress, enough to set the roadmap with Engineering and know when a fix is real
• Commercial ownership. You have built or materially grown a revenue-generating business, product, or service, with personal accountability for results, and you can explain the pricing, economics, decisions, and execution behind that growth. You can hold your own with a sales leader, product director, and a client's CMO
• Team leadership. You have led and developed teams and managers, and you can coordinate specialists across commercial, editorial, product, and technical functions, getting priorities agreed before work starts and holding the line when they change
• Experience in agency and services businesses, particularly with sponsorship or advertiser-funded programs
• Experience monetizing organic audiences beyond affiliate revenue through AEO or GEO programs and content partnerships
• Using AI and automation (for example, n8n, Airtable, Zapier) to make growth, reporting, or publishing workflows more effective across multiple brands
• Conference speaking or published thinking on AI search
• Multi-brand experience across verticals such as home services, insurance, senior care, security, e-commerce, or B2B