Senior Product Marketing Manager (Platform GTM)

Join Workday as a Senior Product Marketing Manager for the Platform GTM & Portfolio Strategy team. In this high-impact role, you will support messaging and positioning across the Workday Build platform portfolio, lead the full launch motion, own demand gen content execution, drive field enablement, and partner closely with various teams to ensure platform programs reach the right audiences with the right message at the right moment. You should have 4-8 years of experience in product marketing or a closely adjacent GTM function, with a strong operational focus and a genuine curiosity about platform and developer tools.

• Support messaging and positioning across the Workday Build platform portfolio, ensuring narrative consistency across launches and demand generation programs.
• Lead the full launch motion for new capabilities, setting the strategy, managing the cross-functional plan, and owning outcomes end-to-end.
• Drive field enablement and activate specialized sellers with the materials they need to confidently position the platform across net new and customer base conversations.

• You are high agency by nature. You spot what needs doing and go after it without waiting to be assigned the work, handed a complete brief, or told the process. Ownership is innate within you, you make things happen and always follow through
• 4–8 years in product marketing or a closely adjacent GTM function
• Experience in enterprise SaaS, developer tools, or data products gives you a head start
• You don't need deep platform experience on day one but you need to be the kind of person who closes that gap fast and doesn't need to be coached to do it
• You are operationally strong and self-directing. You track your own deliverables, manage review cycles without being chased, and surface blockers before they become problems
• You hold multiple contexts without losing precision. You can shift from a launch asset to a demand gen program to a field enablement update in the same week and continuously raise the bar for the team
• You are genuinely curious about platform and developer tools and comfortable operating without a complete map. You close knowledge gaps before they show up in your work and make reasonable calls in ambiguity rather than waiting for perfect information