Senior Paid Media Manager

Mimecast is seeking a Senior Paid Media Manager to lead and scale paid acquisition programs across key digital channels. The role involves managing significant media budgets, leading agency and internal relationships, and turning performance data into actionable strategy. The ideal candidate will have deep hands-on paid media experience, the ability to manage multiple campaigns independently, and experience with conversion tracking and audience syncing across platforms.

• Plan, execute, and optimize paid media campaigns across various digital channels, managing multimillion-dollar media budgets.
• Manage agency partners and internal team members, setting briefs, reviewing outputs, and holding stakeholders to performance standards.
• Build and present performance reports for senior stakeholders, translating channel data into business impact and strategic recommendations.

• Deep hands-on paid media experience and platform expertise across Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and Reddit Ads
• The ability to manage multiple concurrent campaigns independently and in an organized way
• Experience managing agency relationships and cross-functional teams, including setting direction, reviewing work, and driving accountability
• The ability to build structured performance dashboards, synthesize data from multiple channels, and communicate results clearly to leadership
• Experience with conversion tracking, server-side measurement such as CAPI and GTM, and audience syncing across platforms
• The ability to use AI to improve efficiency across workflows, channels, functions, and reporting, including more complex tasks and agents at scale
• An analytical approach to using GA4, data warehouses, or BI tools to generate insights and make cases for budget allocation
• Preferred: a background in B2B SaaS, cybersecurity, or enterprise technology; agency experience; familiarity with ABM platforms such as 6sense or Demandbase and intent data; Salesforce CRM and marketing automation platforms such as Marketo or HubSpot; and knowledge of the cybersecurity buyer journey for practitioner and executive audiences
• An understanding of how the AI landscape is changing and how paid media influences and interacts with AEO
• Clear communication skills for presenting complex performance data to senior stakeholders
• A record of managing multimillion-dollar annual media budgets with direct ownership of performance outcomes