Demand Generation Campaign Manager

Join Healthie as a Demand Generation Manager, where you'll own the content and campaigns that drive our acquisition engine. This role requires a marketer with a strong understanding of demand generation strategy and execution across various channels. You'll work closely with the Director of User Acquisition, Lifecycle & Growth Marketer, and Partnerships Manager to ensure all demand and revenue-driving channels are effective. Your success will be measured by leads generated, conversion rates, and revenue.

• Own the demand generation strategy and execution across various channels, including paid, lifecycle, webinars, and lead generation.
• Develop and execute major demand generation campaigns, ensuring cohesive sequences across landing pages, email nurture, webinar funnels, promotional assets, and paid ad copy.
• Utilize AI tools to develop content at scale, while bringing marketing instincts, editorial judgment, and human sensitivity to ensure every asset resonates with the target audience.

• This role is right for someone who thinks in funnels, writes with precision, and is genuinely excited about leveraging AI to work faster and smarter without sacrificing quality
• 5–8 years of experience in B2B SaaS marketing, ideally within health tech, EHR/EMR, clinical software, or other regulated industries
• Strong structured thinker who can translate defined messaging frameworks into compelling content across formats and channels
• Proven track record of executing conversion-focused campaigns and full-funnel demand generation programs
• Collaborative working style with the ability to execute quickly within established strategic direction
• Comfortable interviewing clinicians, product teams, and sales stakeholders to extract insights and strengthen messaging
• Thrives in fast-paced environments and can hit the ground running
• Experience building and executing across landing pages, email sequences, webinar funnels, paid ad copy, and promotional campaigns
• Familiar with funnel metrics and attribution concepts; experienced in supporting optimization and experimentation
• Ability to leverage AI to create visual and video assets (e.g., lead magnet layouts, social graphics, webinar promotional assets)
• Comfort building and editing email and workflows within HubSpot or a similar tool
• Experience working with Claude Code
• Experience working with video production/editing partners