Senior Performance Marketing Manager (Global Paid Social & Mobile UA)

Join Coinbase's Growth Marketing team as a Senior Performance Marketing Manager. In this role, you will own the global performance marketing program, managing significant ad spend across paid social and mobile channels to drive new user acquisition. You will collaborate cross-functionally, lead platform relationships, and build performance dashboards. The ideal candidate has 5+ years of performance marketing experience, deep expertise in paid social and mobile user acquisition, and a strong analytical mindset.

• Own end-to-end global strategy and execution across paid social and mobile user acquisition to hit aggressive new user acquisition and efficiency targets.
• Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and app store/landing experiences; translate results into scaled playbooks for global markets.
• Partner with Data Science and Analytics to design experiments, incrementality tests, and mobile measurement frameworks that connect paid social and mobile UA performance to downstream business outcomes.

• Excellent cross-functional collaboration and communication skills, able to synthesize complex performance narratives and influence senior stakeholders with clear recommendations
• Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation, optimize operational efficiency, and scale hyper-targeted paid social and mobile campaigns
• A minimum of 5+ years of hands-on performance marketing experience, with deep expertise in paid social (Meta, TikTok) and mobile user acquisition in an in-house or agency environment
• B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred
• Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions
• Deep experience with mobile measurement and privacy-aware execution, including SKAN, mobile measurement partners (AppsFlyer, Adjust, Branch), event strategy, and incrementality testing across app and web
• Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
• Proven track record owning large-scale paid social and mobile UA budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets
• Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel while maintaining execution quality