Senior Performance Marketing Analyst

Join Grow as a Senior Performance Marketing Analyst, where you'll focus on client acquisition through paid social channels, creative testing, and data analysis. You'll work closely with the Performance Marketing Manager and collaborate with various teams to improve the overall marketing funnel. This role requires a deep understanding of paid social channels, strong analytical skills, and a passion for mission-driven work. Benefits include a learning stipend, mental health breaks, unlimited PTO, and a remote office setup stipend.

• Gérer le jour le jour des campagnes publicitaires sur les réseaux sociaux payants, y compris la structure du compte, les budgets, les enchères, les audiences et la stratégie créative.
• Construire et exécuter une feuille de route de test créatif à haute vitesse en partenariat avec l'équipe créative, en rédigeant les briefs, en concevant les tests, en lisant les résultats et en développant ce qui fonctionne.
• Transformer les données de performance en décisions, en construisant vos propres rapports et analyses, en identifiant les lentilles pour la mesure du canal et en faisant évoluer celles-ci au fil du temps.

• You're extremely organized and comfortable prioritizing across a high volume of campaigns, tests, and partners
• You're analytically self-sufficient - you build your own pulls, you're fluent in spreadsheets and AI / BI tools (experience with Claude/Hex/Looker/Tableau is a plus), and you can take lead on both reading out test results and investigating when numbers don’t line up
• You have a point of view on how to measure channels where attribution is imperfect
• You have 3-5+ years in performance marketing with direct, hands-on paid social buying experience - you've been the person in ads manager, not just the person reading the report. Meta and TikTok experience is required; YouTube is strongly preferred
• You take a structured, hypothesis-driven approach to performance, and you know how to isolate whether the issue is creative, audience, auction dynamics, landing experience, or measurement
• You have strong creative instincts and a track record of briefing and iterating with creative partners. You can articulate and execute a testing framework
• You've had experience scaling volume while managing to an efficiency target (CAC, ROAS, or LTV:CAC) for direct consumer acquisition, and you can talk about the specific decisions that moved core KPIs
• Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings
• Experience in healthcare or another regulated category with constrained tracking
• Creator or affiliate paid partnership buying experience
• Experience with incrementality or geo-lift testing, media mix modeling inputs, and/or an experimentation platform
• App install acquisition experience with a mobile measurement partner