Growth Marketing Manager (Paid Social)

Join Thumbtack as a Growth Marketing Manager (Paid Social) and drive core business performance by scaling our rapidly growing Paid Social program across various channels. You will manage and optimize consumer Paid Social campaigns, identify opportunities for channel expansion, and execute our B2B strategy across social channels. You will also collaborate with Brand and Creative teams to develop performance-driven creative that advances Thumbtack's brand narrative. Enjoy a virtual-first working model, generous benefits, and a mission-driven environment.

• Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue.
• Identify and execute opportunities for channel expansion and unlocking new Social platforms to drive the next frontier of core customer growth.
• Drive our end-to-end emergent Pro (B2B) strategy and execution across Social channels, including campaign management and optimizations.

• If you love uncovering the next lever before anyone else sees it, this role is built for you
• You're a builder at heart: someone who owns their numbers, pushes ideas outside the current playbook, and has taken a channel or audience from 0 to 1 and made it stick, while collaborating with Creative, Analytics, Martech, and driving performance forward with AI and automation
• Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred
• Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
• Confident communicator with proven experience collaborating with multiple cross-functional partners
• Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit
• Strong analytical chops, with experience in Excel/Google Sheets (pivot tables, lookups) and hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
• 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
• Comfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and results