Senior Digital Marketing Manager (Insurance)

Join At-Bay, a rapidly growing insurtech company, as a Senior Digital Marketing Manager. In this role, you will shape how brokers understand and sell cyber insurance, develop broker-facing content, build campaigns that drive engagement, and create sales enablement materials. You will collaborate closely with underwriting, sales, security, and product teams, and report to the VP/Head of Marketing. This position offers a hybrid or flexible remote work environment, competitive benefits, and opportunities for professional development.

• Assumer la responsabilité des programmes de marketing pour les courtiers, y compris le développement de contenu et la création d'actifs.
• Gérer l'ensemble du cycle de vie du programme de marketing pour les courtiers, y compris la sensibilisation directe, les webinaires, le marketing de cycle de vie, le marketing sur le terrain et les événements.
• Établir un processus standardisé et un ensemble d'outils pour traduire les idées de leadership éclairé en contenu prêt pour les souscripteurs.

• Used data and analytics to inform marketing decisions, whether optimizing email subject lines, identifying top-performing content, or making the case for program investment
• Worked in or marketed to the insurance industry, understanding the broker-carrier relationship, how commercial insurance is sold, and the unique considerations of B2B2C marketing
• Experience withl marketing programs in a B2B environment, managing everything from ideation to execution to analysis and iteration
• Collaborated with cross-functional stakeholders to secure alignment, gather input, and deliver projects that required buy-in from sales, product, or leadership teams
• Experience planning and executing hosted events (such as happy hours, executive dinners, roundtables)
• Managed multiple projects simultaneously in a fast-paced environment, demonstrating strong organizational skills, attention to detail, and ability to prioritize competing deadlines without sacrificing quality
• Built and executed marketing campaigns in a marketing automation platform (HubSpot, Marketo, or similar) that drove measurable results
• Created sales enablement materials, pitch decks, one-pagers, battle cards, FAQs, that sales teams actually used, with the writing skills to translate complex technical concepts into clear, compelling broker-facing language