Event & Field Marketing Manager (East / Central)

Join Cresta's Revenue Marketing team as an Event & Field Marketing Manager for the East/Central region. In this role, you will be responsible for the strategy, execution, and performance of a high-volume portfolio of field marketing programs. You will partner closely with Sales to determine investment priorities, target accounts, and measure program impact on pipeline creation and acceleration. You will manage 8-10+ programs per quarter, oversee all aspects of program execution, and collaborate with various teams to drive attendance and engagement.

• Strategie, Ausführung und Leistung von Field-Marketing-Programmen in einem hochvolumigen Portfolio.
• Partnerschaft mit dem Vertrieb zur Bestimmung der Investitionsprioritäten und zur Maximierung der Pipeline.
• Verantwortung für die End-to-End-Management von 8–10+ Programmen pro Quartal, einschließlich Strategie, Budgets, Ausführung und Berichterstattung.

• Experience owning field programs end-to-end, from strategy through execution and measurement
• Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment
• Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners
• 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience
• Experience managing program budgets, vendors, contracts, and competing priorities
• Currently based in the Eastern or Central U.S., with a strong preference for East Coast
• Strong understanding of pipeline, revenue attribution, conversion, and event ROI
• Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up
• Willing and able to travel approximately 20–30%
• Experience in a high-growth B2B SaaS or startup environment
• Experience with AI, Contact Center, Customer Experience, or adjacent enterprise technology
• Experience supporting enterprise or strategic Sales teams
• Experience with ABM/account-based field marketing programs
• Previous Sales/SDR experience or strong understanding of enterprise Sales processes
• Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly