Demand Generation Marketing Manager

Join our team as a Demand Generation Marketing Manager, where you will plan, execute, and optimize programmatic ABM campaigns and full-funnel demand generation campaigns. You will collaborate closely with various marketing teams, maintain target account lists, and partner with marketing operations to ensure accurate targeting and campaign setup. Additionally, you will execute campaigns across multiple channels, evaluate performance, and make strategic decisions based on segment and buyer needs. You will also partner with sales teams to align marketing campaigns with outbound and inbound motions, enable sales teams to act on campaign engagement, and monitor campaign performance against goals. This is an individual contributor role that requires a strong understanding of the market, buyers, and demand generation strategies.

• Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across mid-market segments.
• Partner closely with the Content Marketing, Customer Marketing, and PMM team to map existing content to the buyer's journey, identify content gaps, and request new content.
• Monitor campaign performance and pipeline contribution against goals, identifying trends, risks, and optimization opportunities independently.

• You understand the market we serve, the buyers you're reaching, and what moves them to act all while maintaining enthusiasm to solve challenges physical operations organizations face
• If this sounds like you, read on!
• You enjoy comfortable operating in ambiguity and a fast-paced environment where priorities shift and are not discouraged by blockers, but motivated to find solutions
• Demand Generation Marketing Manager: We're looking for someone who brings a marketer's curiosity and a builder's mindset to the Mid-Market segment
• You're always sharpening the axe: questioning assumptions, testing new approaches, growing your AI skill set and looking for ways to make the next campaign better than the last
• Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions
• 5+ years of experience in B2B demand generation, campaign management, or growth marketing (not including internships)
• Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo)
• Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau, with the ability to derive insights and make data-informed decisions
• Proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond just events
• Experience required: Salesforce (required), Asana, Sendoso (or equivalent), Outreach. Glean, Clay (preferred)
• Excellent written and verbal communication skills, with the ability to create compelling campaign briefs and sales enablement materials
• Strong project management skills with experience in Asana or equivalent tools
• Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions