Director of CRM

Join our team as the Director of CRM, where you will own the CRM strategy and roadmap, drive execution across various channels, and work closely with cross-functional teams to improve customer retention and revenue growth. You will have a minimum of 8-10 years of CRM or lifecycle marketing leadership experience, a track record of scaling CRM programs, and a strong analytical mindset.

• Own and drive the execution of CRM strategy, roadmap, and communication across various channels.
• Grow revenue through retention, reactivation, and win-back programs by developing targeted offers and improving customer communication processes.
• Collaborate with cross-functional teams to understand customer journeys, identify insights, and drive testing and new journeys.

• Minimum 8-10 years of CRM of lifecycle marketing leadership experience
• Track record of scaling CRM programs that grew revenue or retention
• Preferred: MBA and/or marketing experience at a growth-stage company
• Confident in creating and delivering presentations
• You prioritize well: you know which bets move the business and say no to the rest
• You're highly analytical and are experienced and disciplined in testing and can quantify results
• You work well with a wide range of people: designers, comms strategists, product managers, support agents, and more
• You’re curious - always seeking to understand the “why” behind a test result to augment our learning and drive future plans
• You're customer-obsessed. You talk to customers often and use what you learn to shape priorities across teams
• You're a self-starter. You dig into customer data on your own and find projects that move company goals
• You’re a player coach. You have the skill set to develop data driven CRM strategy but you’re not afraid to execute - writing briefs, setting up consumer journeys where needed, analyzing data yourself. aren’t afraid to get your hands dirty on execution
• You're a great communicator. You write well, speak well, and can rally the company around the CRM roadmap