Senior Manager of GTM Architect

Join Snap Inc. as a Senior Manager of GTM Architect. In this role, you will design, prototype, and scale systems that drive growth across Snap's advertiser business. You will define the long-term vision for acquisition, activation, retention, and growth, and architect the orchestration layer connecting various data platforms. You will also build a personalization backbone, develop a multichannel communications engine, and drive operational excellence through automation. Additionally, you will serve as the technical bridge across various teams, recruit and coach a team of builders, and present outcomes to executive stakeholders.

• Design, prototype, and scale systems that power growth across Snap’s advertiser business, translating central product and engineering capabilities into repeatable GTM workflows.
• Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers, architecting the orchestration layer connecting various data platforms.
• Drive operational excellence through automation by building tools, APIs, and reusable triggers that reduce manual work and accelerate decision-making.

• Strong technical foundation in Python and SQL, with the ability to build systems that integrate with CRM platforms, BigQuery, cloud services, Ads APIs, and other data platforms
• Ability to design scalable systems for experimentation, personalization, multichannel communications, signals, and automated decisioning
• Hands-on operating style with a focus on practical solutions, clear ownership, rapid execution, and simplified complexity
• Strong business judgment and executive communication skills, including the ability to communicate roadmaps, adoption, ROI, and business outcomes
• Knowledge of the digital advertising lifecycle, including campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through monetization
• Commitment to high standards for testing, observability, data hygiene, and continuous iteration
• Ability to translate technical capabilities into measurable revenue, productivity, or cost improvements
• Ability to partner effectively across Sales, Growth, Business Intelligence, Finance, Product, and Engineering teams
• 12+ years of experience designing and deploying automation systems
• Experience using Python, SQL, or equivalent tools and technologies
• Bachelor’s degree in Analytics, Computer Science, or a related field, or equivalent experience
• Experience building and shipping production applications or working prototypes
• 2+ years of experience in people management or technical leadership, including leading technical teams or large-scale programs
• Experience working with LLMs, retrieval-augmented generation architectures, prompt engineering, evaluation frameworks, and model lifecycle management
• Experience using AI development tools such as Claude, Codex, or Google ADK
• Experience building or scaling GTM systems for digital advertising, marketing technology, or other customer lifecycle programs
• Experience designing systems that connect CRM platforms, cloud data warehouses, APIs, experimentation infrastructure, and cross-channel communications
• Experience translating behavioral, contextual, and performance signals into personalization, targeting, or automated decisioning
• Experience recruiting, coaching, and developing technically fluent teams of builders