Product Marketing Manager (Checking & Savings)

Join SoFi, a leading personal finance company, as a Product Marketing Manager for Checking & Savings. In this role, you will drive engagement and retention marketing for our deposits business, focusing on deepening relationships with existing members, growing and retaining balances, and reactivating dormant accounts. You will work closely with cross-functional teams, including product, engineering, data science, and lifecycle marketing. This is a hands-on individual contributor role with a meaningful impact on the business.

• Drive engagement and retention marketing for SoFi Checking and Savings, focusing on growing and retaining balances and direct deposits.
• Own the promotions and offers tied to KPIs, working directly with technical teams to implement them.
• Develop sophisticated segmentation and testing programs, designing audience and offer tests to unlock incremental value.

• Project Management: Ability to manage multiple concurrent campaigns, dependencies, and deadlines without losing the details
• Bachelor's degree required
• Analytical Thinking: Strong quantitative skills and comfort in spreadsheets and Business Intelligence tools. You can build a segmentation, run a cohort or retention analysis, size an opportunity, read a test result, and clearly explain what happened and why
• Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
• 4+ years of product marketing, growth marketing, lifecycle marketing, or closely related experience, preferably in fintech, banking, or another regulated consumer category
• Experimentation: Experience designing and running tests in campaigns, in product, or both and distilling results into insights others can act on
• Cross-Functional Collaboration: Proven experience working closely with cross-functional teams, especially Product and technical/engineering partners. You can translate marketing needs into requirements a technical team can build against
• Strategic Thinking: Ability to connect day-to-day execution to business outcomes, prioritize where it matters, and make a reasoned case for a recommendation
• Communication: Write clearly and concisely; can brief a creative team and present a readout to partners with equal ease
• Experience marketing banking or deposit products, particularly around direct deposit or balance growth
• Experience with segmentation and audience targeting against a large customer base
• Experience building and running promotions, sweepstakes, or offer and bonus mechanics
• Working familiarity with SQL and Business Intelligence tools such as Tableau
• Experience operating in a regulated environment alongside legal and compliance partners