Head of Product Marketing (Director)

Join Twitch as the Director, Head of Product Marketing. In this role, you will build and lead the global product marketing function, define the core value proposition of Twitch's product ecosystem, and act as a strategic partner to various teams across the company. You will also champion data-backed market and audience insights, and ensure that marketing is integrated into the platform as a native feature. The ideal candidate will have 10+ years of relevant experience, a deep understanding of digital subcultures and creator dynamics, and exceptional written and narrative skills.

• Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork.
• Define the Value Translation for Creators: Translate complex technical roadmaps and platform mechanics into transparent, compelling creator value narratives. Demonstrate how Twitch’s breadth of monetization tools can be a meaningful driver of creator earnings.
• Champion Data-Backed Market & Audience Insights: Unearth deep audience affinities and user research to help the platform bridge the gap between our core gaming foundation and expanding lifestyle, sports, and creative verticals.

• 10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces, with 5+ years experience managing and scaling high-performing, integrated teams
• Radical Empathy for Creators & Communities: A deep, instinctive understanding of digital subcultures, streamer dynamics, and the unvarnished reality of building an audience online. You know how to talk with creators, not just at them
• Exceptional Written and Narrative Rigor: The ability to distill complex, highly technical
• Demonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics, digital commerce, patronage models, and how product features directly influence creator retention (LTV) and viewer habituation
• Operational Courage: High agency, bias for action, and the comfort to say "no" to low-impact feature launches in order to protect team focus and prioritize company-defining bets