Demand Generation & Marketing Operations Lead

Join as a Demand Generation & Marketing Operations Lead. In this hands-on role, you will shape and execute go-to-market and demand generation strategies across priority industries, manage HubSpot end-to-end, create compelling content, and own field marketing initiatives.

You will partner closely with Sales to improve lead quality and pipeline generation, track performance, and continuously optimize campaigns based on data. - Shape and execute go-to-market (GTM) and demand generation strategies across priority industries, focusing on logistics. - Own multi-channel campaigns across email, LinkedIn, content, landing pages, nurture programs, and events, and manage HubSpot end-to-end. - Turn customer stories, product launches, and market insights into compelling content that creates demand, and own field marketing initiatives. - Strong hands-on experience with HubSpot, email marketing, LinkedIn, landing pages, and marketing automation - 5+ years of hands-on B2B demand generation experience, ideally in SaaS, AI, or enterprise software - Proven track record of generating qualified pipeline through digital and field marketing - Active daily use of AI tools across research, writing, campaign planning, and analysis - Strong ownership, organization, and ability to operate across both strategy and execution - Ability to translate complex technical products into clear, engaging stories for enterprise audiences - Experience building nurture programs, segmentation, conversion flows, and A/B testing - Strong analytical mindset with a focus on attribution, funnel performance, and measurable outcomes - Experience with product marketing, positioning, launches, or sales enablement - Experience in logistics or marketing to logistics organizations - Exposure to agentic AI, fintech, banking, insurance, or other complex enterprise industries - Experience using AI agents, APIs, or automation to improve marketing workflows - Experience with webinars, SEO, GEO/AIO, or industry influencer programs