Senior Product Manager (Marketing Enablement)

Join Betterment, a leading digital investment platform, as a Senior Product Manager for Marketing Enablement. In this role, you will own the roadmap for a new team, partner closely with Marketing, and design mechanics for various offer types. You will also improve marketing measurement, build internal tooling, guide the technical evolution of , and lead cross-functional delivery. Enjoy competitive compensation, equity, comprehensive health coverage, flexible time off, and a collaborative in-office culture.

• Posséder la feuille de route de l'équipe Marketing Enablement et façonner son fonctionnement.
• Collaborer étroitement avec le marketing pour transformer les campagnes et les idées d'offres en capacités de produit réutilisables.
• Gérer plusieurs projets simultanément, de la définition au lancement, en travaillant en étroite collaboration avec les équipes interfonctionnelles.

• A track record of building self-serve tooling and shared capabilities for partner teams, and judgment about when a one-off build is the right call
• Proven success serving internal customers such as Marketing while holding a high bar for the end customer experience
• Strong sense of ownership and a track record of driving work forward in ambiguous environments
• Excellent written and verbal communication and storytelling skills; able to create clear specs and influence stakeholders across Marketing, Engineering, Design, Finance, and Compliance
• Enough technical depth to work with engineers on event data, third-party integrations, and system design tradeoffs
• Product management experience in fintech, consumer technology, or another domain where marketing, growth, and platform work intersect
• Strong analytical and data-informed decision-making skills, comfortable with funnel analysis, attribution, experiment design, and using metrics and qualitative inputs to set direction
• Experience building martech, CRM/lifecycle, promotions, growth, or internal platform products; hands-on familiarity with customer engagement platforms, event instrumentation, and web content management systems is a plus