Growth Marketing Lead

Join Alchemy, a leading blockchain infrastructure provider, as the Growth Marketing Lead. In this role, you will own full-funnel visibility for Alchemy's growth motion, set the channel investment strategy, and continuously re-rank channel ROI. You will also evaluate and evolve the existing tool stack and agencies, identify and test new channels, and build and lead a team over time. This position offers a range of benefits, including health insurance, flexible time off, and a 401k plan.

• Assumer la responsabilité de la visibilité complète de l'entonnoir de croissance d'Alchemy, de l'inscription en libre-service à l'écoulement des ventes d'entreprise.
• Définir la stratégie d'investissement dans les canaux chaque semestre, en décidant où vont les dollars et les efforts marketing, et en défendant cette décision avec des données.
• Évaluer et réévaluer en continu le retour sur investissement des canaux, en identifiant la zone à plus haut rendement à chaque cycle et en réaffectant les ressources en conséquence.

• Ability to be in office in SF or NYC 3x a week
• Strong cross-functional operator: able to work with Product on in-product growth signals, with Sales/SDR on lead quality and funnel handoff, and with Product Marketing and Ecosystem Marketing on execution you delegate out
• Comfortable identifying, testing, and standing up entirely new channels rather than only running the established playbook
• Familiarity with AI-powered or AI-assisted growth initiatives
• 8+ years in growth or performance marketing at a B2B company with a developer-focused audience and both self-serve and enterprise motions
• Experience evaluating and managing agency relationships and a marketing tool stack, with the judgment to know what to keep versus replace
• Efficiency-obsessed: instinctively pressure-tests where a dollar or a headcount is going before committing to it
• Track record of owning full-funnel measurement: connecting top-of-funnel spend to signups to pipeline, and using that to make investment calls, not just channel-level reporting
• Proven ability to rank and reallocate spend + efforts across channels based on ROI, and to kill or scale channels based on evidence
• Experience in crypto/Web3 or blockchain infrastructure marketing
• Startup experience building a growth function from 0 to 1, standing up measurement and channel testing where little existed, not just optimizing an established program
• Experience marketing an API-first or infrastructure product
• Has built and led a team, or is ready to hire and manage one as the highest-ROI areas justify dedicated headcount