Senior GTM Systems & AI Engineer

Join Cobalt, a rapidly expanding company in the PtaaS space. As a Senior GTM Systems & AI Engineer, you will own and scale the technology infrastructure that powers our go-to-market organization. You will be the primary technical owner of Salesforce and HubSpot, and partner closely with Revenue Operations, Marketing, Sales, Customer Success, and Analytics to translate business needs into scalable technical solutions. This is a highly cross-functional individual contributor role for someone with deep GTM systems expertise and a strong understanding of modern B2B SaaS revenue organizations.

• Serve as the primary technical owner and administrator of Salesforce and HubSpot, including architecture, objects, Flows, automation, permissions, integrations, data model, release management, reporting infrastructure, and system governance.
• Own the broader GTM technology ecosystem, including integrations and data flows between Salesforce, HubSpot, Customer Success platforms, enrichment providers, prospecting and sequencing tools, and other GTM applications.
• Partner closely with Revenue Operations to translate GTM strategy and business requirements into scalable technical solutions across Marketing, Sales, and Customer Success.

• Strong experience with GTM data enrichment and governance, including enrichment providers, matching and mapping logic, deduplication, normalization, data quality monitoring, and CRM data management
• Strong understanding of the end-to-end B2B SaaS GTM lifecycle across Marketing, Sales, and Customer Success, with the ability to understand business requirements and translate them into scalable technical solutions
• Experience designing and maintaining cross-platform integrations using APIs, webhooks, middleware, or workflow automation platforms
• Experience applying AI and automation to GTM workflows, with an understanding of where AI can create meaningful business value and where traditional automation is the better solution
• Experience serving as a primary technical owner of Salesforce and HubSpot, including managing the integration and data flow between the two platforms
• Advanced hands-on Salesforce administration expertise, including Flows, automation, permissions, integrations, data architecture, reporting, dashboards, and governance
• Advanced hands-on HubSpot administration expertise, including workflows, lifecycle management, lead scoring and routing, forms, campaigns, attribution, automation, integrations, and reporting
• Demonstrated ability to independently own business-critical GTM systems, troubleshoot complex issues, and drive technical initiatives from requirements through deployment
• Experience administering or integrating Customer Success platforms and supporting post-sale customer data and workflows
• 7+ years of experience in GTM Systems, Revenue Operations, Marketing Operations, Salesforce Administration, GTM Engineering, or a related field within B2B SaaS
• Experience building scalable workflow automation using native GTM platforms and tools such as n8n, Zapier, Make, or similar technologies
• Strong communication and partnership skills, with the ability to work effectively with Revenue Operations, Marketing, Sales, Customer Success, Analytics, and technical and non-technical stakeholders
• Experience with GTM technologies such as Apollo, Clay, LeanData, ZoomInfo, 6sense, Gong, Outreach, Qualified, Clari, UserGems, Planhat, or similar platforms
• Experience designing signal-based GTM workflows using intent, engagement, enrichment, product, or customer data
• Experience building or deploying AI-powered workflows or agents within GTM systems
• Working knowledge of SQL, Python, JavaScript, TypeScript, or similar technologies used to extend and automate GTM systems
• Experience supporting a scaling SaaS organization through systems transformation, technology consolidation, or process redesign