Senior Customer Lifecycle Marketing Manager

Join Demandbase as a Senior Customer Lifecycle Marketing Manager. In this role, you will build and execute programs that engage customers throughout their lifecycle, drive product adoption, expansion, and retention. You will work cross-functionally with various teams and have a significant impact on the customer experience and business outcomes.

• Développer et exécuter des campagnes intégrées qui favorisent l'adoption des produits, l'expansion et l'engagement des clients à travers les points de contact du cycle de vie.
• Diriger les campagnes à court terme axées sur l'adoption de Demandbase AI, en développant des stratégies d'audience, des messages, des offres et des parcours.
• Construire et exécuter des campagnes de "land-and-expand" qui aident Demandbase à se développer au sein des clients d'entreprise en identifiant et en engageant de nouvelles unités commerciales.

• Comfortable using AI as part of the day-to-day marketing workflow to improve efficiency, personalization, content development, analysis, and campaign execution
• Hands-on experience with Marketo or similar marketing automation platforms, with a strong understanding of segmentation, targeting, database management, and campaign operations. Experience with platforms such as ChurnZero and Pendo is a plus
• Demonstrated experience building integrated campaigns tied to measurable outcomes such as product adoption, expansion, engagement, or retention
• Experience marketing or driving adoption of AI-powered products or features is a plus, including the ability to translate AI capabilities into practical customer use cases and value
• Experience developing account-based or expansion campaigns within enterprise accounts, including engaging multiple personas, buying groups, or business units. Familiarity with Demandbase One is a huge plus
• Experience working across multiple customer data sources and activation platforms to build practical audience segmentation and triggered lifecycle programs
• 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS
• Strong understanding of the B2B SaaS customer journey and experience partnering across Marketing, Customer Success, Product, Sales, and Operations
• Excellent editorial judgment and a strong understanding of brand, voice, tone, and content quality, with the ability to turn product concepts into clear and compelling customer communications
• Strong cross-functional leadership skills and the ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders
• Analytical mindset and comfort using campaign, customer, and product usage data to identify opportunities, develop audiences, and measure impact