Senior Director of Marketing

Join Studs, a fast-growing premium ear-piercing and jewelry brand, as the Senior Director of Marketing. In this pivotal role, you will lead the full marketing function, driving customer acquisition, studio traffic, conversion, retention, and long-term brand equity. You will own the integrated marketing strategy and calendar, define annual and quarterly marketing priorities, and drive studio traffic and customer return. You will also lead and develop a team of senior marketers, manage the full marketing budget, and report performance to the CEO and leadership team. This is an exciting opportunity for a leader with a proven track record in integrated marketing strategies and a passion for the consumer retail industry.

• Lead the full marketing function and drive customer acquisition, studio traffic, and conversion.
• Own the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle.
• Define annual and quarterly marketing priorities, goals, and measurement frameworks in partnership with the CEO.

• This role is ideal for a leader who has built and run a full-stack marketing organization at a premium consumer, retail, or omnichannel brand, and who treats marketing as a connected system rather than a set of channel silos
• The right candidate has strong commercial instincts, makes decisions with the discipline of an operator and the judgment of a brand steward, and is energized by environments where strategy and execution sit in the same week
• 3+ years of people leadership experience, including direct management of senior-level reports
• Proven track record building and running integrated marketing strategies that connect brand, retail, digital, and lifecycle into one coherent engine
• Deep experience leading multi-channel execution: paid media, organic social, influencer, email and SMS, retail marketing, and site merchandising
• 10+ years of marketing experience in high-growth premium consumer, retail, or omnichannel environments
• Based in New York and able to work from the HQ office on a hybrid schedule
• Strong command of digital performance and attribution, with the judgment to adjust channel mix based on ROI and stage of business
• Experience managing creative development across in-house teams and external agency partners
• Strong cross-functional operator with a track record of partnering closely with Retail, Merchandising, Finance, and Operations to drive shared outcomes
• Demonstrated experience leading lifecycle and retention programs, including segmentation, re-engagement, and list growth
• CRM and Email/SMS: Klaviyo
• E-commerce: Shopify
• Paid Media: Meta Ads Manager, Google Ads
• Analytics: Google Analytics, Looker
• CX and Engagement: Zendesk, Loop Returns, Yext, Delighted
• Creative and Workflow: Figma, Notion, Asana
• We don’t expect candidates to know every tool, but familiarity with similar platforms is a plus: