Senior Social Media Manager

Join Imprint as a Senior Social Media Manager, where you will build and own the company's social media presence from the ground up. This senior individual contributor role will involve developing the social strategy, content, and execution across B2B and brand channels. You will act as Imprint's voice on social media, creating a content strategy that reflects the brand's voice and reaches target audiences. Additionally, you will establish a social listening and monitoring infrastructure, define metrics and measurement frameworks, and collaborate with various teams to align social content with brand positioning and campaigns.

• Establish and own Imprint's social media presence, including strategy, content, and execution across B2B and brand channels.
• Develop and execute a content strategy that reflects Imprint's brand voice and reaches target audiences, while building and maintaining a social listening and monitoring infrastructure.
• Define and own the metrics and measurement framework for social media, translating performance data into clear narratives for leadership and the broader company.

• Demonstrated ability to build and execute strategy independently, from ideation through execution
• 5–8 years of social media experience, with a demonstrated track record of building or significantly scaling social presence for a brand
• Strong editorial judgment: ability to identify risks, make real-time calls, and distinguish issues that require attention from noise
• Familiarity with social listening and management platforms such as Sprout Social or equivalent
• Experience owning social metrics and translating performance data into clear, actionable narratives for leadership
• Background in B2B companies with a strong consumer lens, or large communications/PR agencies with demonstrated breadth across industries, metrics, and crisis management
• Exceptional writing skills across formats, tones, and audiences
• Experience at companies navigating regulatory, crisis, or consumer complaint communications (e.g., fintech, payments, marketplace, or similarly complex environments)
• Experience developing crisis communications playbooks in collaboration with legal and operations stakeholders