Senior Customer & Content Marketing Manager

Join Vetcove as a Senior Customer & Content Marketing Manager, where you'll be responsible for creating engaging content and programs that keep veterinary clinics informed and connected to our platform. You'll collaborate with various teams, manage projects from idea to launch, and have the opportunity to shape how Vetcove communicates across its products. This role is ideal for a strong writer and organized project owner who enjoys both creative work and hands-on execution.

• Plan and write communications about new features, offerings, and product updates, helping clinics understand what's changing and how to take advantage of it.
• Identify compelling customer stories, interview clinics, capture measurable results, and produce case studies for our website, sales materials, and marketing campaigns.
• Develop and manage programs that recognize and reward our clinic community, including swag, food deliveries, and other thoughtful gestures. Own the budget, vendor relationships, logistics, and execution.

• Experience in animal health is a plus but not required
• Excellent writing and editing skills, with the ability to make complex topics clear and adapt content for veterinary teams, pet parents, and partners
• 5+ years of experience in customer marketing, content marketing, or community marketing, ideally at a B2B software or healthcare company
• Sound editorial judgment and attention to detail, including knowing when content requires expert input or review
• Strong relationship building skills and comfort collaborating across Product, Sales, Customer Success, and external partners
• Comfort using engagement data and customer feedback to evaluate and improve your work
• Strong project management skills, with the ability to manage multiple workstreams, deadlines, vendors, and review processes
• Experience producing video content or coordinating production, including scripting, working with subject matter experts, and managing external creators
• Experience taking content or marketing programs from initial concept through launch, with direct responsibility for execution
• Ability to work independently, bring structure to new initiatives, and balance creative ideas with practical execution
• A genuine interest in veterinary care and creating content that helps clinics and pet parents succeed