Director of Product Marketing (Ecosystems & Growth)

Join Illumio, a leader in Zero Trust security. As the Director of Product Marketing for Ecosystems & Growth, you will drive the strategic direction for our alliance-led and product-led growth motions. You will lead a team of three product marketers, own joint messaging and positioning for key partners, and direct the strategy for our Web Trial and Marketplace experience. You will also act as the technical arm of product marketing, building and demoing product integrations and experiences.

• Set the strategic direction for Illumio's Ecosystems & Growth practice, unifying alliance-led and product-led growth motions into a coherent plan for accelerating pipeline and customer time-to-value.
• Architect and build the product demos that prove Illumio's value to partners, prospects, and the field — for joint alliance integrations, for the Trial and Marketplace experience, and for major launches.
• Own the joint messaging, positioning, and value propositions for Illumio's key technology and cloud partners, and ensure partner campaigns, co-sell enablement, and joint launches land with impact.

• Comfortable setting and tracking KPIs for alliance and growth marketing programs, and adjusting strategy based on what the data shows
• Can independently architect, build, and demo a working product environment — not just narrate a deck — for Illumio's own platform, a partner integration, or a Trial/Marketplace flow
• Understands the technical fundamentals of Zero Trust, microsegmentation, and hybrid/multi-cloud environments well enough to build demos that hold up under technical questioning
• Track record building technology alliance/partner marketing programs, PLG or trial-led growth motions, or both
• Hands-on fluency with generative AI tools such as Claude, ChatGPT, and Microsoft Copilot for research, content drafting, competitive analysis, and positioning work
• Able to translate a product or partner integration's technical capability into a demo narrative that lands with both technical and business buyers
• Demonstrates an “AI-first” mindset: uses AI tools daily to improve the speed, quality, and reach of your own work, and sets that same expectation for your team
• Proven success setting strategic goals for a marketing function and translating them into operational plans that a team executes against
• Comfortable acting as the technical arm of product marketing: the person Sales, Solutions Engineering, and partners call when a demo needs to be built, fixed, or leveled up under a deadline
• Strong storytelling, positioning, and messaging skills — able to translate complex technology and integrations into differentiated, customer-facing value
• Hands-on technical depth (required, not preferred): you have personally built product demos yourself, not just briefed someone else to build them, and can speak credibly to a technical buyer or a partner's engineering team. Candidates without direct, hands-on demo-building experience will not be considered for this role, regardless of strategic or people-leadership strength
• Working understanding of how AI fits into the marketing and sales systems your team touches — including tools like Marketo, Salesforce, Pendo, 6sense, and Highspot — enough to identify where AI can remove manual work from trial journeys, partner enablement, and campaign reporting
• Excellent written and verbal communication, including the ability to influence and guide senior executives
• Ability to manage competing priorities across two distinct disciplines — partner marketing and growth/PLG — with a deadline focus
• 8+ years of product marketing experience in enterprise security, cloud, or infrastructure software, including at least 3 years leading and developing marketers directly
• Exceptional cross-functional leadership: comfortable driving alignment across Marketing, Product, Sales, Business Development, and executive stakeholders
• Works closely with Product Management and Engineering to keep demo environments current as the platform evolves
• Understands the basics of responsible AI use — what data can and can't go into a given tool — and coaches the team to the same standard
• Comfortable evaluating and piloting new AI tools and making a clear-eyed build, buy, or adopt call for the team
• Demonstrated ability to build and maintain relationships with key industry and technology partners
• Experience working with or marketing to public cloud or hybrid cloud environments (AWS, Azure, GCP)
• Familiarity with Zero Trust, segmentation, or breach containment strategies
• MBA or advanced degree in Marketing, Business, or a technical field