Senior Product Marketing Manager

Join CB Insights as a Senior Product Marketing Manager, where you'll be at the intersection of Product, Sales, Customer Success, and Marketing. Your role will involve deeply understanding our customers, shaping messaging, building materials, launching programs, and continuously improving our go-to-market strategy. You'll own product marketing from customer insight through go-to-market execution, including product messaging and positioning, competitive intelligence, launches, adoption programs, and translating customer needs back into the product organization.

• Develop deep expertise in core buyers, particularly corporate development, strategy, CVC, and business development teams, and understand their workflows, pain points, and unmet needs.
• Own product and audience messaging, value propositions, and use cases, turning complex intelligence, data, and analyst judgment into clear customer value.
• Partner with Product to define the audience, customer problem, use case, positioning, messaging, and adoption strategy for our intelligence, and own go-to-market strategy for driving awareness and adoption.

• Excellent writer and communicator who can turn complex ideas into clear, compelling messaging
• Hands-on operator who uses AI to increase their own speed, quality, and output
• Strong commercial instincts and experience partnering closely with enterprise Sales and Customer Success teams
• Strong experience owning product messaging, positioning, launches, and adoption programs
• Experience marketing products used for strategic decision-making, deal-making, research, or other high-value enterprise workflows is a strong plus
• 5+ years of B2B product marketing experience focused on data, intelligence, or enterprise software products to senior business buyers
• Comfortable engaging directly with customers and prospects and turning those conversations into actionable insights for product, sales, and marketing
• Exceptional ability to understand sophisticated products and customer workflows and translate them into simple, differentiated customer value