Founding Growth Lead

Join Pallet, a rapidly growing startup in the logistics technology space. As the Founding Growth Lead, you will be responsible for building the marketing engine that drives qualified enterprise pipeline. You will have the opportunity to shape Pallet's approach to demand generation, test new channels, and develop the infrastructure needed to understand what drives pipeline and revenue. You will also help build the operating foundation behind our growth engine, including attribution, automation, lead routing, segmentation, website tracking, and funnel reporting.

• Scale paid and digital programs that generate qualified enterprise pipeline, test and develop new channels, audiences, and campaigns.
• Improve website conversion, landing pages, messaging, and tracking, and own email, nurture, segmentation, and marketing automation.
• Measure performance across channels, pipeline, and revenue, and build ABM programs for priority enterprise accounts.

• Evidence of fast career progression and strong learning ability
• Depth in at least one channel and the ability to learn adjacent channels quickly
• Experience marketing enterprise technology with a sales-led buying process
• Working knowledge of marketing automation, attribution, CRM reporting, and website tracking
• Experience at a rapidly growing startup or a top-tier university background
• Understanding of MQLs, SQLs, pipeline, and revenue conversion
• 3-7 years of growth, digital, demand generation, or ABM experience
• Experience across several channels, including paid digital, email, website, and content