Senior Manager of Lifecycle Marketing

Join Evolve, a leading vacation rental management company, as the Senior Manager of Lifecycle Marketing. In this role, you will own the entire owner lifecycle program, from strategy to execution, and drive key metrics such as qualified lead conversion and owner retention. You will work cross-functionally with sales, product, onboarding, support, and analytics, and have the opportunity to make a significant impact on the company's growth.

• Consolidate sending onto , map and rebuild journeys for each owner segment, and turn disconnected sends into a measured system.
• Audit all current and planned communications, converting findings into mapped, segment-specific journeys, and expand lifecycle channels beyond email and SMS.
• Drive core performance metrics, balancing lifecycle's contribution to qualified lead conversion with 180-day owner retention, and design and run A/B tests.

• Experience marketing to small business owners or prosumer segments
• Hands-on expertise with enterprise marketing automation platforms (, Braze, Iterable, Marketo, or similar), including building, deploying, debugging, and optimizing journeys directly
• Experience auditing and consolidating fragmented communication systems into a single platform and coherent architecture
• Exceptional copywriting skills, with the ability to write clear, engaging, human-sounding content tailored to business owners
• Strong analytical mindset with experience segmenting audiences, analyzing cohort/journey performance, and executing hypothesis-driven A/B tests
• 7+ years of experience in lifecycle, CRM, or retention marketing for consumer or prosumer audiences, with proven ownership of multi-stage journeys
• AI-native workflow—proficiency using modern tools (e.g., Claude) to enhance research, drafting, and analysis capabilities
• Proven track record of accountability for revenue, conversion, or retention targets driven by lifecycle initiatives
• Lifecycle experience spanning pre-purchase prospect nurture through post-purchase retention
• Familiarity with Customer Data Platforms (CDPs) and collaborating with data engineering teams on event definitions and identity resolution
• Background in marketplaces, hospitality, travel, real estate, or financial services (short-term rental or property management experience is a plus)
• Basic design skills or proficiency in tools like Canva or Figma for rapid asset creation
• Experience managing multi-channel surfaces alongside email and SMS, including in-product messaging and push notifications