Public Sector Marketing Manager

Join Totara, a global learning platform trusted by over 1,500 organizations and 21 million users worldwide. As the Public Sector Marketing Manager, you will lead integrated marketing efforts for Totara's US Public Sector business, focusing on Federal and SLED markets. Your responsibilities will include event marketing, sector communications, email programs, partnerships, content creation, web strategy, and campaign coordination. You will work closely with Demand Generation and Sales to build brand awareness and generate demand for Totara in the US Public Sector.

• Lead integrated marketing efforts for Totara’s US Public Sector business, focusing on Federal and SLED markets.
• Own and execute the integrated marketing plan, including event marketing, sector communications, email programs, partnerships, and content.
• Collaborate closely with Demand Generation and Sales teams to build brand awareness and generate demand for Totara across the US Public Sector.

• Strong field and event marketing experience, including conference planning, sponsorship activation, event promotion, and post-event follow-up
• Hands-on experience with email automation, campaign operations, and account-based marketing programs
• Experience developing partner marketing programs with associations, media organizations, technology partners, or system integrators
• Working knowledge of paid digital marketing and experience partnering with demand generation or media specialists to launch and optimize campaigns
• 5–7+ years of broad B2B marketing experience, ideally in SaaS, GovTech, HR technology, or learning technology
• Demonstrated experience delivering integrated marketing programs across events, email, partnerships, content, web, and digital channels
• Experience marketing to US Federal or SLED audiences, with an understanding of procurement cycles, budget processes, and compliance requirements
• Strong messaging, writing, and storytelling skills across email, web, event promotion, sales enablement, and long-form content
• Ability to work independently, establish priorities, and lead multiple programs simultaneously
• Strong collaboration skills, particularly with Sales, Demand Generation, Product Marketing, and external partners
• Knowledge of learning technology, LMS or LXP platforms, or compliance training
• Experience with HubSpot, Google Analytics, WordPress, Semrush, and account-based marketing tools
• Familiarity with FedRAMP, GovRAMP, and other public-sector compliance frameworks