Brand Manager

Join Ritual, a fast-growing wellness brand, as a Brand Manager. In this role, you will lead the positioning, commercialization, and go-to-market strategy for a portfolio of Ritual products. You will work cross-functionally with various teams and be responsible for developing clear product positioning, messaging, and integrated marketing strategies. You will also monitor and analyze product and campaign performance, manage key elements of the product lifecycle, and build productive relationships across functions.

• Lead the end-to-end product commercialization and go-to-market strategy for assigned products, developing positioning, messaging, launch plans, and integrated marketing strategies.
• Serve as the cross-functional marketing lead for assigned launches and commercialization initiatives, building strong partnerships and driving alignment across Product Innovation, Science, Regulatory, Creative, Growth, Customer, Retail, Sales, and other key stakeholders.
• Monitor and analyze product and campaign performance, synthesizing multiple sources of business, consumer, and market data into clear insights, recommendations, and actions.

• A dot connector. You look beyond your immediate work to understand dependencies, tradeoffs, and opportunities across teams. You proactively identify potential gaps and help connect the right people and information to move work forward
• Accountable for the outcome. You take ownership of your work from start to finish, maintain a high bar for quality, proactively communicate risks or timeline changes, and use the appropriate tools and support to keep projects moving
• A clear and kind communicator. You communicate clearly and thoughtfully, tailoring your message and communication style to the audience and creating alignment around priorities, decisions, and next steps
• An agile learner. You embrace new information, approaches, and ways of working. You adapt quickly to changing priorities, identify potential friction early, and view change as an opportunity to improve
• A creative problem solver. You independently work through routine challenges and bottlenecks, and when facing a new or more complex problem, you bring forward thoughtful options and recommendations—not just questions
• Strategic and curious. You are naturally curious and dig deep to understand consumers, products, categories, and business performance. You can quickly absorb new information and adapt your approach when priorities or strategies shift
• A strong collaborator. You build productive relationships across functions, proactively share information, and adapt your working style to complement the strengths and expertise of others
• A sound decision maker. You use multiple inputs—including data, consumer insights, stakeholder perspectives, and judgment—to make thoughtful decisions and clearly articulate your rationale
• Demonstrated experience independently leading product launches, commercialization initiatives, or complex marketing workstreams from strategy through execution
• Education: BS/BA, preferably in Marketing, Business, Communications, or a related field. Equivalent experience also accepted
• Exceptional written, verbal, presentation, and project management skills, with strong accountability for deliverable quality, timelines, and project outcomes
• We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways
• Ability to synthesize multiple sources of consumer, market, and business data to identify opportunities, understand tradeoffs, and recommend clear paths forward
• Experience: 4+ years of experience in Product Marketing, Brand Management, Marketing, or a related role, preferably within CPG, VMS, wellness, beauty, or another consumer-focused industry
• Strong cross-functional leadership and collaboration skills, with the ability to build relationships, proactively connect workstreams, and drive alignment across multiple stakeholders
• Strong experience developing product positioning, messaging, and consumer-facing marketing, with the ability to translate complex product information into clear and compelling storytelling
• Strong problem-solving and decision-making skills, with the ability to independently resolve routine challenges and bring thoughtful options and recommendations to leadership when navigating more complex or ambiguous decisions