Director of Consumer & Brand Communications

Join Tubi, one of the fastest-growing entertainment platforms, as the Director of Consumer & Brand Communications. In this role, you will shape Tubi's brand narrative, develop communications strategies, and identify cultural insights. You will also lead consumer-facing product storytelling and expand the definition of earned media at Tubi. The ideal candidate has 10+ years of experience in consumer communications, public relations, or cultural marketing, and a strong understanding of how earned attention works today.

• Développer et diriger des stratégies de communication qui traduisent les priorités de la marque, du public et des affaires de Tubi en histoires engageantes.
• Identifier les insights culturels et les prémisses gagnées avant l'exécution, en aidant à répondre aux questions clés sur l'histoire et le moment.
• Établir des relations et des idées à travers les médias traditionnels et émergents, en transformant les insights du public en récits.

• The right person deeply understands how earned attention works today. They know how to tell a story that can travel through journalists, creators, communities, social conversation, partnerships, and unexpected cultural moments: and how those channels can work together to change what people understand about a brand
• A track record of developing and executing earned-first ideas and consumer campaigns that generated conversation, not just coverage
• Strong storytelling and strategic writing skills
• Fluency across traditional earned media and newer channels of influence, with a point of view on how communications is changing
• Strong cultural instincts and curiosity about entertainment, creators, fandoms, and how audiences discover and share what they love
• 10+ years of experience in consumer communications, public relations, cultural marketing, or related fields, ideally spanning entertainment, technology, media, or consumer brands
• Experience leading agency partners through ambiguity, competing priorities, and fast-moving news cycles
• Ability to translate product innovation and technology features into accessible, human stories
• Excellent news judgment and an intuitive understanding of what makes an idea interesting to journalists and consumers
• Collaborative instincts and the confidence to challenge ideas constructively when the earned premise isn’t there