Growth Marketing Lead

Join Mammoth Brands as a Growth Marketing Lead, where you will have direct ownership of the brand's P&L and growth strategy. You will lead a cross-functional team, set the channel mix and budget allocation, and own the brand's social commerce growth. This role requires 8 to 12 years of experience in DTC growth or performance marketing, with a strong understanding of growth marketing channels and creative judgment.

• Définir la stratégie de croissance de la marque et diriger l'équipe qui la met en œuvre, en supervisant tous les aspects du marketing, y compris la stratégie créative, la gestion des canaux en ligne et hors ligne.
• Assumer la responsabilité de la rentabilité de la marque, en établissant des objectifs de croissance et en élaborant des plans pour les atteindre, y compris l'allocation du budget et le mix des canaux.
• Diriger la croissance du commerce social de la marque sur des plateformes comme TikTok Shop et l'affiliation, en prenant des décisions sur la façon dont le magasin s'intègre aux ventes directes aux consommateurs et au commerce de détail.

• Commercially sharp: comfortable with unit economics, contribution margin, and making trade-offs under budget constraints
• This role is likely not the right fit if you are a brand marketer who has not owned performance numbers, or a channel specialist who has not led a cross-functional team
• Brings urgency and structure, and can build relationships in a matrixed organization
• 8 to 12 years in DTC growth or performance marketing, with direct ownership of a brand's or business line's P&L and growth targets
• Experience leading a team across disciplines
• Hands-on fluency across growth marketing: paid social, paid search, social commerce including TikTok Shop and affiliate, and offline channels. You can go deep with a channel manager, not just review a dashboard
• Strong creative judgment: you know what good performance creative looks like and can articulate why something works