Web Traffic Strategy Product Manager, Brand Ads - Global Monetization Product and Technology

The Brand Innovation team helps businesses achieve their branding goals with flexibility, efficiency, and creativity, bringing TikTok's most compelling user experiences into branding work.

Our challenge is translating advertisers' diverse and evolving brand objectives into creative, scalable solutions that fit naturally within TikTok's user experience. We balance advertiser flexibility and efficiency against engaging, high-quality experiences, where brand outcomes and user trust both depend on getting it right.

You will shape how leading brands connect with global audiences, redefining brand advertising through creativity and innovation.

Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.

The TikTok Brand Ads team is seeking an experienced Product Manager who has a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape.

Responsibilities

• Campaign Strategy Optimization: Own delivery strategy and tool development for Brand Search Web Traffic ads products, including keyword strategy, creative optimization, bidding, and budget management, continuously improving ad performance and commercial revenue.
• Traffic and Ads Strategy Optimization: Own search ads traffic strategy and ad format optimization. Improve traffic monetization efficiency and advertiser ROI based on user search intent, traffic distribution mechanisms, and ad performance.
• Product Planning and Delivery: Develop product plans and iteration strategies based on business data, customer needs, and industry trends. Work with R&D, algorithm, operations, sales, and other teams to deliver projects, and be accountable for business growth and product performance.

Minimum Qualifications:

• Bachelor’s degree or above, with 2+ years of experience in internet commercialization products. Experience in ads strategy, Search Ads, or ads delivery platforms is preferred.
• Strong data analysis, logical thinking, and business understanding. Able to identify problems through data insights, develop product optimization plans, and drive execution.
• Familiarity with basic internet advertising mechanisms, with an understanding of ad delivery, traffic distribution, bidding optimization, or ad performance improvement.
• Strong cross-functional communication, project management, and execution capabilities. Able to think independently and drive results in complex business environments.

Preferred Qualifications

• Product experience with major advertising platforms such as Google, Meta, or TikTok, or experience related to Search Ads.
• Familiarity with core Search Ads mechanisms such as keyword matching, search intent understanding, ad auctions, and traffic distribution.
• Experience in ad performance optimization, commercialization strategy, or machine-learning-driven ads products.