Principal Brand Designer

Join Snorkel, a leading AI company, as a Principal Brand Designer. In this senior individual-contributor role, you will own the evolution of Snorkel's brand identity, manage our design agency and contractors, and design high-visibility launches. You will also develop a distinctive visual language for technical content and partner with various teams to ensure brand consistency. This position offers a comprehensive benefits package, including health coverage, unlimited PTO, and generous parental leave.

• Posséder l'identité de marque. Diriger la prochaine évolution de l'identité visuelle de Snorkel, y compris le système de logo, la typographie, la couleur, l'illustration, l'iconographie, la visualisation des données, le mouvement et la direction photographique.
• Construire et gouverner le système de marque. Créer et maintenir des directives de marque, des bibliothèques Figma, des modèles et des artefacts de conception qui permettent au marketing, aux ventes, à la recherche et au recrutement de produire un travail conforme à la marque sans designer dans la boucle.
• Gérer notre agence de design et les entrepreneurs. Brief, définir la direction créative, diriger les revues et posséder la qualité, la portée, les délais et le budget.

• You're as comfortable redesigning a logo system as you are giving precise, actionable feedback
• You have strong opinions about craft and can defend them to a founder, a researcher, or an agency creative director – yet you maintain flexibility with letting the brand organically evolve in a dynamic space like AI
• You've shaped a brand
• You move fast, you own outcomes, and you raise the standard of everyone you work with
• You're drawn to technical subject matter and see explaining complex ideas visually as a design problem worth solving
• Deep fluency in Figma and Adobe Creative Suite, and experience building scalable design systems and brand guidelines others actually use
• Track record leading ambiguous, cross-functional initiatives, influencing senior stakeholders, and making decisions without close oversight
• A portfolio showing identity or rebrand work you led end to end, plus a broad range of applications: web, campaigns, events, videos, and data visualization
• Proven experience directing external design agencies and freelancers, including writing briefs, managing scope and budget, and holding partners to a high quality bar
• 8+ years of brand or visual design experience, including in-house brand design at a high-growth technology company
• Comfort translating technical and research content into clear, compelling visuals
• Expert craft in typography, layout, color, and composition, with a clear point of view on where brand design for AI is heading
• Hands-on use of generative AI tools in your design workflow
• Motion design, 3D, or creative coding skills
• Experience at an AI, developer tools, or research-driven company