Senior Manager of Influencer Planning

Join PlayStation as the Senior Manager of Influencer Planning, where you will be responsible for building and operationalizing the global influencer planning framework across games, hardware, services, sponsorships, and brand campaigns. You will work closely with various teams, including Influencer Partnerships, Brand, Media, Studios, Social, PR/Communications, and local market teams. Your role will involve developing influencer strategies, establishing planning processes, defining investment recommendations, and measuring campaign performance. A genuine passion for gaming and entertainment, along with extensive experience in influencer marketing and brand strategy, is required.

• Développer et faire évoluer le cadre de planification des influenceurs à l'échelle mondiale de PlayStation, en traduisant les objectifs d'audience et les priorités commerciales en stratégies claires.
• Définir les approches intégrées à travers les relations payées, gagnées, l'advocacy des créateurs, les partenariats avec les talents, les événements, les parrainages et l'activation locale.
• Établir des briefs cohérents, des calendriers de planification, des entrées et des cadres de prise de décision à travers les flux de travail des influenceurs.

• Highly organized, proactive, and comfortable operating in a fast-paced environment with competing priorities, confidential information, and high-visibility initiatives
• Genuine passion for gaming, entertainment, creators, sports, youth culture, and the PlayStation brand
• Demonstrated ability to influence senior stakeholders and partner effectively across Brand, Product Marketing, Studios, Local Markets, PR/Comms, Social, Media, Legal, Finance, Procurement, and agency teams
• Bachelor's degree in marketing, advertising, communications, business, or a related field; equivalent experience considered
• Strong executive communication skills, including the ability to synthesize complex information into clear recommendations and persuasive exec-level presentations
• Strong analytical orientation with the ability to define KPIs, interpret campaign results, identify learnings, and translate data into future planning decisions
• Proven experience developing global influencer programs for major consumer brands, entertainment companies, gaming companies, studios, agencies, platforms, or technology brands
• Experience building operating models, planning processes, playbooks, and cross-functional ways of working in complex matrixed organizations
• Strong strategic planning capability, including audience definition, portfolio prioritization, brief development, measurement frameworks, and investment recommendations
• Deep understanding of the creator economy, social platforms, gaming communities, youth culture, talent/influencer models, and the behaviors shaping cultural relevance today
• 10-12+ years of experience in influencer marketing, creator strategy, talent partnerships, brand marketing, integrated marketing, entertainment marketing, or social-first audience strategy
• AI fluency or willingness to rapidly adopt AI-enabled workflows for cultural trend scanning, creator discovery, reporting, knowledge management, and planning efficiency