Senior Director of Marketing

Join Mantra, a rapidly growing company in the education technology sector. As the Senior Director of Marketing, you will lead the marketing function, overseeing demand generation, brand and content strategy, campus marketing, conferences, and marketing operations. You will work closely with the CEO and the executive team during an active growth-equity raise. This role requires a strategic thinker with experience in B2B marketing, performance marketing, and managing a multi-function marketing team.

• Lead and oversee the marketing function at Mantra, including demand generation, brand and content strategy, campus marketing, and marketing operations.
• Develop and implement a repeatable demand generation engine, own attribution across a long multi-touch sales cycle, and set clear lead-scoring and handoff SLAs in direct partnership with Sales.
• Directly manage and develop a team of marketers, rebuild the intake and prioritization systems, and coordinate with cross-functional teams to ensure alignment on marketing strategies.

• Operational Excellence: You read channel performance and attribution yourself, hands-on with the numbers, and know where to move spend and why. You also get into the actual mechanics of the marketing-to-sales handoff, lead scoring, and routing, and can tell a lead quality problem from a follow-up problem
• Communication: You represent marketing's priorities clearly to executives, to Sales, and to teams outside your reporting line, and you tailor the message to the audience without losing the substance
• Collaboration: You build real working relationships across functions you do not manage, particularly with product marketing and sales
• Stakeholder Management: You negotiate lead-scoring and handoff SLAs directly with a sales leader, and keep escalation lines clean across teams you do not manage
• Creative Execution: You bring enough brand and content judgment to guide the team's creative work, and you know when a campaign or piece of content is not landing
• Cultivate Our Team: You have managed a team through a leadership transition, retained the people worth keeping, and can describe specifically how you did it
• Accountability: You own outcomes, including the uncomfortable ones, and you say plainly when something is not working
• Strategic Thinking: You can set an annual marketing plan against real growth targets and a fixed budget, and explain the tradeoffs you made
• Experience owning the marketing-to-sales handoff end to end (lead routing, scoring, SLAs) in a CRM stack such as HubSpot and Salesforce
• Comfortable using AI tools (for example Claude, Gemini, or similar) as part of the daily operating model
• Experience managing brand, content, and field or campus marketing at once
• Demonstrates accountability and ownership, and a bias toward building durable systems over short-term wins
• 8 or more years in B2B marketing, including at least 3 to 5 years directly managing a multi-function marketing team
• Demonstrated fluency in performance marketing and attribution: you can defend a lead-scoring model and show where spend should move and why
• Have navigated attribution in a business with a long, multi-touch B2B sales cycle (6 months or more), and can walk through how you assigned credit and adjusted spend
• Have marketed to two audiences on the same account: an institutional buying committee and an end-user population whose usage and outcomes data drive renewal
• Have run conferences or field marketing as a primary demand generation channel, with real cost-per-lead and pipeline accountability
• Have worked in a market shaped by public-sector procurement or public-records dynamics (RFPs, FOIA requests, or public institution budget cycles)
• Have managed a co-marketing relationship with a partner who has an independent relationship with your same buyer, similar to our EAB partnership
• Have marketed a product with a multi-year renewal or expansion cycle tied to usage and outcomes data
• Have picked up a demand generation program that had stalled or lost momentum and can point to specifically what you changed to get it moving again