Senior Email Marketing Specialist

Join Vivid Seats, a leading ticket marketplace, as an Email Marketing Specialist II. In this role, you will be responsible for executing, optimizing, and ensuring the quality of email, push notification, and in-app messaging campaigns. You will leverage CRM technology, customer data, and Liquid scripting to create personalized experiences that drive engagement and revenue growth. You will work alongside a cross-functional team and have the opportunity to make a measurable impact on customer engagement and business performance.

• Leverage CRM technology, customer data, and Liquid scripting to create highly personalized email, push, and in-app experiences that increase engagement, repeat purchase behavior, and customer lifetime value.
• Build, deploy, and optimize dynamic customer journeys across email, push, and in-app channels, ensuring consistent and relevant experiences throughout the customer lifecycle.
• Partner with CRM, Product, Engineering, and Analytics teams to deliver campaigns, automation programs, and personalization initiatives that drive app adoption, customer engagement, and revenue growth.

• This role is ideal for someone who enjoys both the technical and strategic aspects of CRM marketing
• Experience building and maintaining Canvas journeys, triggered campaigns, audience segmentation, and dynamic messaging experiences within Braze
• Proficiency with Liquid templates, conditional logic, personalization, and dynamic content
• Working knowledge of SQL, APIs, webhooks, and relational data structures is a plus
• Candidates should be prepared to discuss prior experience building dynamic personalized campaigns using Liquid and HTML within Braze or a comparable platform
• Analytical mindset with the ability to leverage campaign performance
• Strong HTML and CSS email development skills with the ability to code, QA, troubleshoot, and modify responsive email templates without engineering support
• 5+ years of experience executing CRM and lifecycle marketing campaigns
• Strong organizational and project management skills with exceptional attention to detail
• 2+ years of hands-on experience building, coding and deploying campaigns within Braze
• Proven ability to build and deploy highly personalized customer communications at scale
• Must be comfortable writing and editing HTML email code and Liquid logic directly within Braze
• Excellent communication and collaboration skills with the ability to work across teams
• Experience leveraging customer data platforms (CDPs) or APIs to support audience segmentation, personalization, and customer journey optimization