Finance Manager (Marketing)

Join Zapier as a Finance Manager dedicated to the marketing organization. In this role, you will own the full financial picture for marketing, including headcount, budget, and channel investment. You will report to the Head of GTM Finance and work closely with marketing leadership, sales FP&A, and corporate FP&A. Your responsibilities will include end-to-end marketing FP&A, channel allocation analysis, sales pipeline forecasting, and serving as an embedded business partner to marketing leadership. You will also track purchase orders and vendor commitments against the budget, analyze the connection between marketing spend and revenue, and partner with the Data team to establish pipeline reporting definitions. Additionally, you will use AI to automate recurring finance processes.

• Own the full financial picture for marketing, including headcount, budget, and channel investment.
• Partner closely with marketing leadership to establish a clean interlock between marketing, sales, and company-level financials.
• Track purchase orders and vendor commitments against budget, flagging overspend risk before it happens.

• You have a strong grasp of channel-level marketing economics (pipeline generation vs. brand), cost per pipe, and how to connect spend to downstream pipeline and revenue outcomes
• You're comfortable with ambiguity - able to structure a loosely-defined problem yourself rather than needing it handed to you fully scoped
• Experience with Google Sheets, a data warehouse (Databricks or Snowflake), NetSuite, Zip, and HubSpot is preferred
• You're a strong written and verbal communicator, able to turn a complex analysis into a short, clear executive takeaway with guidance from your manager
• You have good judgment and a bias toward surfacing issues and opportunities proactively, not waiting to be asked
• This isn’t your first rodeo. You have 4-6+ years of accounting/finance-specific experience, with 2+ years of working with Marketing or GTM orgs. A background in Big 4 Accounting, Investment Banking, or Management Consulting with meaningful ownership of operating expense areas
• You're comfortable owning a budget end to end, including headcount, spend actuals, and purchase orders, and communicating variance clearly to non-finance stakeholders
• You actively use AI tools to work more efficiently, with the judgment to know when to go deep manually and when to lean on the tool
• We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description