Head of Digital Demand Generation & Growth Marketing
VAST Data
New York, United States Posted October 11, 2026
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Job Description
Join our team as the Head of Digital Demand Generation & Growth Marketing. In this revenue-first leadership role, you will be responsible for generating qualified pipeline through digital marketing. You will own the strategy, execution, and optimization across paid channels and integrated campaigns, partnering closely with Sales, Marketing, and Revenue Operations to accelerate growth. Success in this role will be measured by business outcomes, not marketing activity.
- Own and execute the digital demand generation strategy across paid media and integrated campaigns, driving net new lead generation and revenue contribution.
- Lead and develop the Paid Media, Campaign and Content Operations team, fostering a culture of testing, measurement, and continuous optimization.
- Partner cross-functionally with Sales, Marketing, and Revenue Operations to accelerate growth and maximize pipeline impact.
- We're looking for a leader who understands how AI is transforming demand generation
- Experience building or deploying agentic AI solutions is highly desirable, including systems that autonomously optimize paid campaigns, recommend budget allocation, improve lead routing, identify funnel bottlenecks, and create closed-loop optimization between marketing performance and CRM data
- 5+ years leading high-performing marketing teams
- Experience applying AI to demand generation workflows; hands-on experience with agentic AI or autonomous marketing systems is a strong plus
- Proven track record driving measurable pipeline and revenue through paid media and integrated campaigns
- 10+ years in B2B demand generation, growth marketing, or performance marketing
- Experience with modern marketing technology and CRM platforms
- Strong analytical and attribution skills with experience optimizing complex marketing funnels
Required Skills
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