Senior Lifecycle Marketing Manager

Join Gusto as a Senior Lifecycle Marketing Manager for the accountant/indirect channel. In this hands-on role, you'll own the lifecycle marketing strategy, build and improve programs, and collaborate with various teams to deliver a high-quality partner experience. You'll also analyze campaign performance and make recommendations for channel health. Benefits include gender-affirming care, family support, mental health resources, and more.

• Plan, build, QA, launch, and report on email campaigns for the accountant/indirect channel using both third-party tools and Gusto's proprietary agentic email tool.
• Own the health of the webinar program: calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting.
• Build and continuously improve AI-powered/agentic workflows for segmentation, personalization, and reporting.

• Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams
• Bachelor's degree or equivalent practical experience
• Proven end-to-end ownership of email campaigns and webinar production programs
• Demonstrated experience building and directing AI-powered or agentic workflows for real marketing tasks, not just using AI as a drafting assistant
• Strong copyediting/copywriting skills, with the ability to adapt tone and voice across audiences
• Hands-on experience with an enterprise-level marketing automation platform (Marketo or Iterable strongly preferred; other enterprise tools considered)
• 8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing